Prime Choice Fitness (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect your information when you visit primechoicefitness.co.uk.

1. Who We Are

Business Name: Prime Choice Fitness
Website: primechoicefitness.co.uk
Email: [Insert Contact Email]
Business Address: [Insert Registered Address]

We act as the data controller for the purposes of UK data protection laws.

2. Information We Collect

We may collect and process the following types of personal data:

🧾 Personal Information

  • Full name
  • Billing & shipping address
  • Email address
  • Phone number

💳 Payment Information

Payments are processed securely through third-party providers such as Stripe and PayPal.
We do not store your full card details.

📦 Order Information

  • Products purchased
  • Order history
  • Delivery preferences

🌐 Technical Data

  • IP address
  • Browser type
  • Device information
  • Pages visited
  • Cookies and tracking data

3. How We Use Your Information

We use your data to:

  • Process and deliver your orders
  • Manage payments and refunds
  • Respond to customer service enquiries
  • Improve website performance
  • Prevent fraud and ensure security
  • Send marketing emails (only if you opt in)

4. Legal Basis for Processing (UK GDPR)

We process your data based on:

  • Contractual obligation (to fulfil orders)
  • Legal compliance (tax and accounting requirements)
  • Legitimate interests (improving services and preventing fraud)
  • Consent (for marketing communications)

5. Sharing Your Data

We may share your data with:

  • Payment processors (e.g., Stripe, PayPal)
  • Delivery companies and couriers
  • Website hosting providers
  • Marketing tools (if subscribed)

We do not sell your personal data to third parties.

6. Data Retention

We retain personal data only as long as necessary:

  • Order and invoice data: up to 6 years (for UK tax compliance)
  • Marketing data: until you unsubscribe
  • Customer accounts: until deleted by user request

7. Your Rights Under UK GDPR

You have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion (“Right to be forgotten”)
  • Restrict or object to processing
  • Withdraw consent at any time
  • Request data portability

To exercise your rights, please contact us at:
[Insert Contact Email]

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).

8. Data Security

We implement appropriate security measures including:

  • SSL encryption
  • Secure payment gateways
  • Limited data access
  • Regular website security monitoring

However, no online transmission is 100% secure.

9. Cookies

We use cookies to:

  • Improve website functionality
  • Analyse traffic and behaviour
  • Enable shopping cart features
  • Provide personalised marketing (if applicable)

You can manage or disable cookies through your browser settings.

For full details, please see our Cookie Policy.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices.

11. Updates to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date.